Branding & Web Design

A visual showcase

UX/UI Design

 

Qualifi Google Chrome Extension

Real Client Case Study

Qualifi, an Indianapolis based business, provides an interview screening service for job recruiters. This service allows recruiters to create and distribute recorded interview questions to job applicants. Qualifi’s service creates ease of work and a quicker and more efficient applicant process from application to job offer.

The Challenge

Through user & client feedback, Qualifi has determined that it is in need of a Google Chrome extension to allow for HR Managers and Recruiters to pull candidate information from online applicant tracking systems directly into their online Qualifi account.

The Solution

As a team, we analyzed Qualifi’s existing client account platform, observed chrome extensions and created a optimization plan based on our findings. We determined what the needs of the client were, how users may use the product, and extra features that may come in useful.

The team was able to create:

  • A user-friendly design; keeping with Qualifi brand standards

  • Scheduling interview question distribution from extension

  • A product which creates more efficiency for Qualifi’s clients

  • Determined additional usability recommendations on Qualifi’s existing online platform

RESEARCH | HIGH FIDELITY MOCKUP | figma

USER TESTING | presentation

 
 
 
 
 
 

Up North Distillery

Reimagine Ux/ui Design

Up North Distillery is an existing small batch distillery in Northern Idaho. They create spirits made from 100% honey.


The Challenge

Up North’s previous website layout had many details that did not follow user-centered design principles. Issues included:

  • Hard to navigate

  • Copy used on multiple pages, but inconsistent in nature

  • Unimportant copy presented over important copy

  • Inconsistent, non-branded color use


The Solution

Creating a user-centered design with reorganized navigation, creating consistency through hierarchy of copy, typefaces, colors and imagery.

This solution better represents the Up North Distillery brand and elevated their brand image to their consumers.


Wireframing | High Fidelity Mockup | Figma

 

Citizens Energy Group

Mobile website Redesign, Prototype & user testing

Citizen’s Energy Group is an Indianapolis-based water and gas utility service provider.


The Challenge

To create a mobile-friendly website design. Find, observe, and research a utility service. Navigate their site. How is the user experience? Is there room for improvement? What is missing?

Found that certain aspects, such as icons, terminology and navigation where clunky and not as easily distinguishable as they could be.


The Solution

Creating an updated mobile-friendly site, with easier to read icons for payments, outages, projects, and service updates. Additionally, navigation for most clickable elements are consistently represented in one color throughout the site.

Changes create better accessibility for all.

CASE STUDY | RESEARCH | WIREFRAMING

HIGH FIDELITY MOCKUP | FIGMA | USER TESTING

 
 

 Mobile Shopping App

MOBILE SHOPPING APP CONCEPTUALIZATION & DESIGN MOCKUP

My List is a conceptualized mobile shopping application creating an easy and enjoyable platform for users.


The Challenge

To create a user friendly mobile shopping list application allowing for the ability to create multiple lists and categorizations, while providing a simple and easy to use platform.


The Solution

Creating an easy to use user interface which allowed for users to easily register an account and navigate through the app to create and manage lists. Additional features added to allow for users to share lists and add item images. Images allow for a quick visual reference of products helping to identify typical items bought or share with a user who isn’t familiar with the regular shopping.

Ultimately creating an accessible and easy to use shopping application.

RESEARCH | WIREFRAMING | HIGH FIDELITY MOCKUP | FIGMA